What Is Mass Media Essay - 1563 Words

What is Mass Media ? Consider this for a moment: at whatever point you need to hear your main tune, watch your most loved show, or see the most recent current occasions, where do you go? You more than likely turn on your TV, radio, or PC. The source that most of the overall population uses to get their news and data from is viewed as broad communications. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture. Types of Mass Media: The broad communications has advanced fundamentally after some time. Have you ever considered how the most recent news and data was conveyed before? All things considered, before there was the Internet, TV, or the radio, there was the daily paper. The daily paper was the first stage for broad communications. For a drawn out stretch of time, general society depended on authors and writers for the neighborhood daily papers to furnish them with the most recent news in current occasions. Hundreds of years after the fact, in the 1890s, came the innovation of the radio. The radio would soon supersede the daily paper as the most germane hotspot for broad communications.Show MoreRelatedWhat is Mass Media?917 Words   |  4 PagesWhat is Mass Media? Mass media refers to the many ways that information reaches a large group of people. Sociologists study mass media to see its affects on socialization, social movement, and social power (Chegg, â€Å"Definition of Mass Media†). Examples of mass media: Television Radio Movies Newspaper Internet Importance of Mass Media in Society Mass media is important in society because it reflects the lives, roles, and interests of the people. The media creates the culture and these messages promoteRead MoreWhat Has Mass Media Become Globalized?1349 Words   |  6 PagesTo what extent has mass media become globalized? Discuss the implications of this using examples to illustrate your answer. The mass media plays a fundamental role in amplifying globalization. A platform has been created through ever-growing and rapid access to the internet. We can all access the web with an internet connection making it ever easier for individuals to exchange cultures and multiple flows of information worldwide. Traditional media intrinsically required negligible input neededRead MoreThe Effects Of Digital Media On Society s Media1714 Words   |  7 Pagesundeniable that the society is experiencing a mediated culture, where mass media have direct effects on our society. Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the competition for the limited supply of audience attention. The saturated mass media industry no longer has the benefit of reach it used to have, especiallyRead MoreThe Constructions of Gender1094 Words   |  4 Pagesmany different ways that people understand what their culture prescribes as appropriate behavior for males and females. While there are a variety of ways that people are socialized and acculturated with respect to gender, mass media, in its various forms, is the primary w ay that people learn how to act as a girl or boy. Mass media is a powerful method of communication, entertainment, education, and socialization. The necessity and the relevancy of mass media becomes more prominent and urgent in theRead MoreEssay Roles of Mass Media in Society973 Words   |  4 PagesRoles of Mass Media in Society Term of mass media or press has been used since around ten decades ago. At early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. In a society, mass media has many functions, due to its capability; mass media could bring not only positive effects but also negative effects to society. NeverthelessRead MoreMass Media Influence On People s Ideas About Society936 Words   |  4 PagesJamilah Alfadhli ENG 110-01 November 13, 2015 Mass Media Influence in Shaping People’s Ideas about Society The most important goal for mass media is to make high revenues. To make this goal real and earn that money mass media maker or producer put effective working plans. These effective plans could be in all different kinds of any mass media. There are several effects of made mass media planning before it broadcasting a message to improve it economic. These effects are; effects of advertisingRead MoreThe Influence of Mass Media on the Young Male Image Essay1645 Words   |  7 Pages Mass media creates a stereotype promoting an image of how a young man should act, appear, or resemble in todays society. The media has a great influence over what we view and hear as a society and it can have an effect especially on a younger men and the image that they want to portray. Moreover, the media has a lot to do with the image we perceived in our minds and young men are easily perusable by what they see or hear. With the media flooding negative influence, it builds up to having thisRead MoreThe Power of and the Powers Behind Mass Media901 Words   |  4 PagesPowers Behind Mass Media Mass media is a powerful method of communication, entertainment, education, and socialization. The necessity and the relevancy of mass media becomes more prominent and urgent in the 21st century world, as the 21st century landscape is exceptionally more mediated than in previous eras of human history. It behooves producers, distributors, and consumers of mass media to understand and consider the interplay between power and discourse within the context of mass media. Where isRead MoreImpact of Media on the People of Pakistan1347 Words   |  6 PagesIn the late 20th Century, mass media could be classified into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as mass media has become more prominent. For example, it is controversial whether to include cell phones, vid eo games and computer games (such as MMORPGs) in the definitionRead MoreMass Media And Its Effect On Our Lives1286 Words   |  6 Pagessays, â€Å"Decades of study of media influence have shown one thing: the public’s awareness of and interest in a topic is directly related to the amount of attention that topic receives in the media. In other words, the mass media affect what subjects people think about. However, it has not been shown that the media influence just how people think about these topics† (Mass Media). Have you ever wondered how much mass media can affect your life without knowing it? Mass media are not only important because

The Target Customer Segment That Uber - 1048 Words

The specific environment, which is the set of forces and conditions that operate beyond an organization’s boundaries but affect its ability to acquire and use resources to create value, of a company is impacted by their customers, distributors, unions, competitors, suppliers, and the government. All forces impact Uber and how the organization reacts to its general and specific environment. The target customer segment that Uber is trying to attract to its company are people who do not own a car, don’t want to drive themselves to a party, want to travel in style, or want a cost efficient cab waiting for them at their door. Specifically, according to Vugo, a rideshare advertising firm, the majority of Uber customers are between the ages of 25 and 35. In addition, the typical rider is male (60%), has at least a bachelor’s degree (80% of riders), and are considered to be affluent (56% of all rideshare passengers reported a household income of at least $71,000). If the demand from these customers’ change, then Uber will be forced to evolve to retain the customer segment, while adapting to the new segment. According to Anne Freier, in her article â€Å"Uber usage statistics and revenue† on Business of Apps, Uber currently offers their service to sixty countries, have eight million users, and give over one million rides daily.1 By offering more specialized rides Uber is trying to gain a larger market share and customize the experience to their customers. They are continuing to expandShow MoreRelatedBusiness Model Analysis On The Management Of The Enterprise And Operational Design1143 Words   |  5 Pagesenterprise and operational design to conform to profit-making goals by implementing the segmentation of business activities. The research report will employ the business model canvas to study and perform data analysis on the quickly growing taxi company Uber Company. Data analysis is the deliberate activity of collecting and pre senting data in a form that highlights useful information that is helpful in decision-making (Boyd, 18). Data analysis can be described as the implied process of taking the wholeRead MoreInternal And External Forces Impact On The Organization1178 Words   |  5 Pagesan organization’s boundaries, but also affect its ability to acquire and use resources. The specific environment is impacted by their customers, distributors, unions, competitors, suppliers, and the government. All internal and external forces impact Uber and how the organization reacts to its general and specific environment. The target customer segment that Uber is trying to attract to its organization are people who do not own a car, don’t want to drive themselves to a party, want to travel inRead MoreUber Leading On The Sharing Economy1575 Words   |  7 PagesUBER Leading in the Sharing Economy Enterprise Strategy KELLY: THIS WAS A GOOD PAPER AND I APPRECIATE THE TIME YOU SPENT EDITING AND PROOF READING IF FOR EFFECTIVENESS. YOUR WORK WOULD BE MORE EFFECTIVE IF YOU DREW MORE CONCLUSIONS FROM YOUR ANALYSIS. FOR EXAMPLE, IN THE FIVE FORCES, YOU SHOW MUCH THAT SUGGESTS THAT THE UBER BUSINESS MODEL WILL HAVE TROUBLE PRODUCING SUSTAINED PROFITABILITY. IF THAT IS SO, THEN WHY IS THE FIRM SO HIGHLY VALUED AND EXPANDING SO RAPIDLY? THIS SUGGESTS THAT THERead MoreAnalysis Of Porter s Five Forces Of Competition Framework1539 Words   |  7 Pagesnew market entrants, and established firms as well as the power of buyers and suppliers. One of the main topics with this framework is the availability of substitutes which addresses the sensitivity to the price of a product or service and when customers will switch. Porter’s framework does not include the availability of complimentary products. The threat of entry addresses the attractiveness of the industry including the requirements and cost o f becoming established and competing, whether productsRead MoreUnethical And Socially Responsible Business Actions1080 Words   |  5 Pagesmany illegal, unethical, and socially responsible business actions taking place. When something is illegal it means that it is forbidden by law. While many love the convenience and simplicity of Uber, the business model has been criticized as illegal. Uber treats its drivers as independent contractors and Uber should not be allowed to set prices, which is called price fixing and is illegal. They have been challenged numerous times and are at risk of being found guilty of antitrust practices. An unethicalRead MoreThe Marketing Model Of Uber1784 Words   |  8 PagesBetzanely Bueno Uber Uber is a San Francisco based high tech company that sources ride transportation service and food delivery service through a mobile app. Uber was founded in 2009 by Garrett Camp (co-founder of StumbleUpon, a web discovery platform) and Travis Kalanick. The company’s mission statement is â€Å"transportation as reliable as running water, everywhere for everyone.† Accordingly, Uber is the largest and most well-known mobile ride sourcing company in the industry. It has expanded toRead MoreHow Zipcar Has Become More Than A Car Rental Service1054 Words   |  5 Pagesconsumer involvement and market mediation. The nature of exchange, consumption and brand community are discussed. http://jcr.oxfordjournals.org/content/39/4/881 â€Æ' Many studies have shown car sharing reduces the cost of transportation for a large segment of urban dwellers. It also reduces the number of cars on the road because the members do not own cars. Zipcar is a company founded in 2000 by Antje Danielson and Robin Chase. By 2010 it had over 8000 vehicles offered to over 560,000 members inRead MoreCase Study : China s Auto Industry Essay1472 Words   |  6 Pages China has the youngest premium car buyers in the world, and these tech-savvy customers are demanding connected cars at far higher rates than elsewhere. In fact, several surveys have shown that when making purchasing decisions, Chinese customers are more concerned about a car’s in-car technologies than its design or performance, and would be willing to change brands for better connectivity. Secondly, Chinese customers are willing to spend more for safety features, and would pay more for vehicle managementRead MorePredictive Analytics And E Commerce And Internet Based Services Industry1722 Words   |  7 Pagesstrategize and also redefining customer expectations. Analytics is the new differentiator between success and failure in the cut throat e-commerce and internet services based industry. The huge proportions of data generated from the increasing number of smart phones, the social networks and the ever more penetrating internet are automating customer centric marketing and other services. The idea is to predict what a customer may want to buy even before the customer realizes what they need. The techniquesRead MoreMod Assistants : A Service Company1503 Words   |  7 PagesCurrently, the business is small (about 10 clients as of right now). Initiating service requires sending a written request via the website; this builds on their commitment to providing a personali sed service and developing a relationship with the customers/clients. Personal services are priced at $135 for 4 hours a week, $250 for 8 hours a week, and $35 an hour for more specific time requirements; additional hours are added at a discounted price. Business services are priced the same with the exception

Donna Dubinsky and Apple Computer Case Study Essay

Donna Dubinsky and Apple Computer, Inc. Report of Findings and Recommendations Prepared By: Robin Armstrong Table of Contents Background and Scope 3 Current Scenario 4 Situation Analysis 6 Conclusions and Recommendations 8 Background and Scope This report has been prepared for Professor XXX. This report summarizes the complete review of Donna Dubinsky’s career at Apple Computer as the Director of Distribution and Sales Administration and the proposed distribution system. In addition, Donna Dubinsky’s response and handling of the proposed distribution system will be assessed. This review concludes that despite Donna Dubinsky’s stellar education as a Yale graduate and a Harvard MBA she completely†¦show more content†¦Ã¢â‚¬Å"You wanted to agree so you found a ground to agree on†¦But you know what? I never really believed it.† In April 1985, Donna Dubinsky attended the â€Å"Leadership Experience† seminar. Ms. Dubinsky thought that Ms. Coleman used this seminar to â€Å"lobby for her cause.† Ms. Dubinsky began to see her own disillusionment as part of a larger problem where the executives were â€Å"confused, demoralized, and critical of the company.† She ended the seminar with the realization that proposed distribution strategy was â€Å"so radical that it would shut the company down.† So the next day she met with Bill Campbell who was Roy Weaver’s manager and presented him with an ultimatum. Ms. Dubinsky wanted thirty (30) days to develop her own distribution strategy proposal or she would leave Apple. . Situation Analysis The following situations are analyzed. Donna Dubinsky versus Proposed Distribution System Since Donna Dubinsky and Roy Weaver did not address Mr. Jobs questions regarding the 1985 Distribution Business Plan, he assigned Debi Coleman to develop a new Distribution Strategy Proposal based on the â€Å"just-in-time† concept. Ms. Dubinsky was not proactive in presenting her issues and concerns regarding the â€Å"just-in-time† concept. It is assumed that she considered the idea not feasible and that it would not gain momentum; however, the exact opposite occurred. Unbeknownst to Donna Dubinsky, around the same time, Roy Weaver’sShow MoreRelatedHarvard Case Analysis11020 Words   |  45 Pages Gurcharan Dasï ¼Å' venture capitalist Belmiro de Azevedoï ¼Å' Chairmanï ¼Å' CEOï ¼Å' and co-founder of Sonae; member of the European Round Table of Industrialists John Doerrï ¼Å' leading technology venture capitalist Donna Dubinskyï ¼Å' MBA 1981ï ¼Å' Direct Report of Bill Campbell at Apple Computerï ¼Å' CEO of Palmï ¼Å' Inc.ï ¼Å' and co-founder of Handspring Albert Hamilton Gordon Fred Haiseï ¼Å' former NASA astronaut Christopher Heinz H. John Heinz IIIï ¼Å' U.S. senator æ  °Ã¥ ¤ «Ã‚ ·Ã¤ ¼Å Ã¦ ¢â€¦Ã¥ °â€Ã§â€° ¹Ã¯ ¼Ë†Jeffrey R Immeltï ¼â€°Ã¯ ¼Å'通ç” ¨Ã§â€ µÃ¦ °â€Ã§Å¡â€žÃ¨â€˜ £Ã¤ ºâ€¹Ã¥ ±â‚¬Ã¤ ¸ »Ã¥ ¸ ­Ã¦Å¡ ¨Ã© ¦â€"Ã¥ ¸ ­Ã¦â€° §Ã¨ ¡Å'Ã¥ ®Ëœ

Technology Is Healthy Or Unhealthy For Children - 1870 Words

Introduction Since the 20th century, technology has changed the culture, economy, and social norms of this world. It has become the number-one resource of today s society. The use of technology has transformed the past resources into useful simple tools. In other words, it has enable the teaching and production of new information and materials through the use of devices such as computers, internet, machines, and Wi-Fi. For the most part, technology has made many effects on this world. On one hand, it has helped develop more advanced industrial resources, socialization, and has allowed schools to aid and improved learning performance of students. On the other hand, many uses of technology can produce unwanted behavior problems and drain people s ability to stay focus and cause damage to people health. Many debates have risen over the use of technology and children, with disagreements over whether technology is healthy or unhealthy for children. The department of education and many other researcher s argues that it is not the technology that affect the children, but it is the time children spend on technology (Hatch Kristina E., â€Å"Determining the effects of technology and Children†). Even though this may be true, but in order for people to fully understand the use of technology and children, they must first understand the benefits and disadvantages of technology and children and how their decision about the use of technology will affect the youth of the 21st century. TheShow MoreRelatedChildhood Obesity: A Growing Problem in Our Society Essay1122 Words   |  5 PagesOverweight and obese children significantly affect the United States today, becoming a further pronounced issue. The amount of overweight adolescents and younger children sky rocketed in the past few years, and more than tripled since the 1970s. Developing overweight habits while young inhibits an individual’s chances of a healthy lifestyle later in life. In order to prevent the obesity epidemic in our country, the major causes and root problems of obesity must be explored and abolished. ObviouslyRead MoreObesity: A Growing Problem796 Words   |  3 PagesOverweight and obese children are a significant problem in the United States today. The amount of overweight adolescents and younger children have sky rocketed, and has more than tripled since the 1970s. Developing overweight habits while young inhibits an individual’s chances of being healthy later in life. In ord er to prevent the obesity epidemic in our country, the major causes and root problems of obesity must be explored and put to an end. Obviously, overeating and a lacking of physical activityRead MoreChildhood Obesity : A Growing Concern That Threats The Children s Healthy Lives940 Words   |  4 PagesChildhood obesity, defined as â€Å"a BMI at or above the 95th percentile for children and teens of the same age and sex,† according to Centers for Disease Control and Prevention (CDC, 2015), is becoming a prominent issue in the United States. Child obesity is a growing concern that threats the children’s healthy lives. Overweight life style in childhood can lead to serious psychological problem and diseases such as low self-esteem, depression, type 2 diabetes, hypertension, stroke, heart failure, andRead MoreChildhood Obesity Essay943 Words   |  4 Pagesand dissected. Obesity in children is becoming a huge problem in American society. In the past three decades, the r ate of overweight children has increased by 300%. This is an alarming rate that is only climbing higher. Every member in society should take steps to becoming healthier. This would help the present generations as well as future generations to come. The lifestyle of Americans keeps us too busy to be a healthy society. With the expansion in technology, children are hastily becoming moreRead MoreEffects Of Obesity In America1066 Words   |  5 Pagesfood ads. The percentage of our economy who have lower income tend to choose foods that are unhealthy because its cheaper to afford. This leads to many health problems that people arent aware of or they choose to disregard it. People who live in lower income neighborhoods maybe not be able to get out and exercise due to the unsafe environment(â€Å"Obesity in america...†). Due to the development of technology, people are becoming less active. Instead of them going out for a jog or simply for a walk,Read MoreThe Problem Of Child Obesity1454 Words   |  6 PagesDid you realize that including children â€Å"In 2013, 2.1 billion people worldwide were overweight or obese†? (Kraak, Story 107). From 2013 to today the problem of child obesity is becoming a major concern in the world. Children today face many problems that may cause them to beco me obese. Child Obesity is becoming a major issue in the 21st century because of circumstances like marketing strategies, fast food restaurants, and parental influence. To begin with, marketing strategies, including the locationRead MoreObesity Is A Global Issue1568 Words   |  7 PagesA steadily increase in childhood obesity has gained the awareness of everyone. Many are wondering that today s obese children may turn into the generations next obese adults. Obesity is a global issue, and being knowledgeable of the causes is an affection way of prevention. Technology, foods, and genes all factor into the childhood obesity epidemic. For example, â€Å"McDonald s even has toys in their food, increasing production and influencing students to eat it more† (Qtd. by Marcia). It is certainlyRead MoreChildhood Obesity Is A Major Problem In The United States.1086 Words   |  5 Pagesaccess to technology in young children and the child’s genes. It is sometimes inevitable for a child to be obese due to their genes. There are some precautions being made to help this problem. Some might work but others might fail. Childhood obesity is a major pr oblem and needs to be fixed because it causes major health issues for the child in the future. Childhood obesity has been a problem in the United States for quite some time now. Childhood obesity has more than doubled in children and tripledRead MoreChildhood Obesity And The Food Industry937 Words   |  4 Pagesencourage parents to feed their kids healthy food, but they are strong believers that how a child will turn out is directly related to genetics. People who are critical of the food industry would also not think this is the best solution. Unhealthy food is around children everywhere they go, whether it be at school, the grocery store, or their homes. These critics would argue that a parent cannot control everything their child does, and that eventually they will eat unhealthy. These people would most likelyRead MoreChildhood Obesity : A Growing Giant1424 Words   |  6 PagesChildhood Obesity: A Growing Giant Elvira Trevino Western Governors University The way children are raised now will set them up for a life of healthy eating habits that will ultimately lead to breaking a pattern that is growing and has become a serious problem with children in this generation. According to pediatric endocrinologist Dr. Robert Lustig, at the University of California, San Francisco, it is the first time in recorded history we are seeing a decline in life expectancy, he states

Iiillegal Logging Free Essays

According to Filipino officials, rampant illegal logging and mining were likely a part of the cause for the high casualty count from Category 5 Typhoon Bopha (Pablo), especially in the Compostela Valley where government officials had warned people to stop the illegal activities. So far, 370 people have been found dead on the island of Mindanao with another 400 missing. Waters rose so high even emergency shelters were inundated. We will write a custom essay sample on Iiillegal Logging or any similar topic only for you Order Now â€Å"If you abuse nature, nature will get back at us,† Benito Ramos, executive director of National Disaster Risk Reduction and Management Council (NDRRMC), said. This is due to decades of mining and logging. Our forests are already deluded and there are tunnels left by small-time miners. † Illegal logging and mining has stripped many hillsides bare in Mindanao, which has forest cover of only 10 percent. Deforestation means flash floods flow unimpeded, leading to cataclysmic land and mud slides that can bury whole towns. â€Å"The water was as high as a coconut tree,† a local farmer, Joseph Requinto, told the Associated Press. â€Å"All the bamboo trees, even the big ones, were all mowed down. † Unfortunately these tragic environmental disasters are becoming a recurring theme in the Philippines, less than a year Typhoon Sendong killed over 1,200 people on the same island. The extensive destruction wrought by this storm—which impacted over 300,000 people—was also blamed at least partly on illegal logging. Logging has banned throughout the Philippines since February of 2011 in order to avert disasters such as this, but illegal logging remains a rampant problem. Yet, while illegal logging and mining certainly worsened the death toll of Typhoon Bopha, there may another component to the storm’s wrath: climate change. Warmer world may equal worse typhoons, hurricanes â€Å"Climate change is now a clear and present danger and a national security concern for our country,† Filipino Senator, Loren Legarda, said last year after the devastating Typhoon Sendong. Scientists continue to debate the connection between climate change and hurricanes and typhoons (both names for tropical cyclones). However a general consensus is emerging that while climate change may not increase the total number of hurricanes, it is likely increasing the extremely intense ones, much like Hurricane Sandy that struck the U. S. East Coast a little over a month ago. Climate change is intensifying tropical cyclones in a number of ways: rising sea levels create worsening storm surges, while a warmer atmosphere draws in more water from the oceans leading to increased precipitation, worsening the chance for flash floods such as those spawned by Bopha. In addition, unseasonably warms seas may be extending both the tropical cyclone season and its geographical reach: Typhoon Bopha hit a region of Mindano that has never been hit by such extreme cyclones. It also hit late in the season. We have never had a typhoon like Bopha, which has wreaked havoc in a part of the country that has never seen a storm like this in half a century. And heartbreaking tragedies like this is not unique to the Philippines, because the whole world, especially developing countries struggling to address poverty and achieve social and human development, confront these same realities,† Naderev Sano, climate negotiator for the Philippin es, said today in an impassioned speech at the 18th UN Climate Summit in Doha, Qatar, which has been crawling along the last two week. Sano pointed to the disaster as more evidence to move aggressively on climate change at a conference where observers say little progress is being made. â€Å"I appeal to the whole world,† Sano continued. â€Å"I appeal to leaders from all over the world, to open our eyes to the stark reality that we face. I appeal to ministers. The outcome of our work is not about what our political masters want. It is about what is demanded of us by 7 billion people. I appeal to all, please, no more delays, no more excuses. Please, let Doha be remembered as the place where we found the political will to turn things around. † Anti-poverty and environmental NGOs are largely pointing the finger at wealthy countries—especially the U. S. , Canada, and New Zealand—for failing to raise their pledges on emissions cuts and providing little information on where climate financing will come from. The host nation, Qatar, has also come under heavy criticism for bringing little to the table, even though it is the world’s largest greenhouse gas emitter per capita. How to cite Iiillegal Logging, Papers

Corporate Governance Global Scenario with Emphasizing

Question: Describe about the Corporate Governance for Global Scenario with Emphasizing. Answer: Introduction: Paladin Energy Ltd. is an Australia based energy production company. The company was founded in 1993. From the inception, the company has experienced significant growth in its profit count. The focus of the companys production is uranium. It is an Australian Securities Exchange (ASX) listed company with the revenue of almost $11.2 Million USD in 2007 (Paladinenergy.com.au 2016). The company is now operating with its two mines in Africa- the Langer Heinrich mine (LHM), in Namibia, and the Kayelekera mine (KM), in Malawi (Paladinenergy.com.au 2016). In addition, the company has also its deposits in Western Australia. Paladin Energy Ltd. is a registered corporation. It has a board of directors with a chairperson, CEO and other board members. According to the company website, it is Operating within the global scenario with emphasizing on the safety of the workers and the sustainability of environment. Moreover, the company also claims of responding to the outlook and hope of the communities in which it operates (Paladinenergy.com.au 2016). However, the company has faced a huge range of criticism regarding its human rights policy and the execution of the corporate social responsibilities. In the year 2004, a number of cases of deaths and injuries in the mines of Paladin Energy Ltd. have been recorded. Moreover, cases of radiation have also been registered against this particular company. All these have resulted to decreased fame for the company and total revenue slow down for them. An outline of the bases or criteria for the review: As an ASX listed company, Paladin Energy Ltd. has to maintain a number of guidelines and recommendations provided by the association. These guidelines are regarding the effective compliance to the corporate social responsibilities of the companies. However, the company has failed in certain issues in its operation. The basis of this review report has been selected as the corporate social responsibility. In modern business world, the corporate social responsibility is burning issue. The importance of this topic lies within its definition. As opined by Marano and Kostova (2016) the corporate social responsibility is the voluntary steps of an organization to ensure compliance with minimum legal requirements to address both its own corporate interests and those of the wider society. In the course of operation of a company, it uses the social and environmental resources. Hence, it is important for the organizations to be responsible to them. As mentioned by Devinney et al. (2013) the dimensions of the corporate social responsibility of a company comprises the whole sphere of the economic, legal, ethical and last but not the least the discretionary responsibilities of a company. Hence, it can be said that the upholding the human rights and the environmental consciousness is a responsibility of an org anization. On the other hand, from the viewpoint of corporate sustainability, maintaining the workers rights and welfare, compliance of the legal boundaries of the host country and the environmental issues, the CRS activities are substantial for a companys growth. As discussed by Hecht (2012) by ensuring the employee security and environmental safeguards the companies make themselves valid for the future market. Moreover, the organizations, which are fundamentally dependent of the labor force and environmental resources, it is important for them to restore the resources. Here, in the following report a review will be done on the corporate social responsibility and the failure of Paladin Energy Ltd. in executing it. The company has a well-stated guideline almost every CSR issues. These are according to the ASX guidelines and recommendations. However, in reality the organization has failed to attain them. A review on the corporate social responsibility guidelines and its execution will throw a light to the companys commitment to the society. In addition to this, the companies need to maintain a well-structured board of directors and management committee. ASX suggests that by maintaining an accountable committee for the responsibilities of the board, the companies need to ensure the effective compliance to the global guidelines of corporate responsibility. The critical review: The ASX recommendations on corporate social responsibility: As this report is dedicated to review the corporate social responsibilities towards the labours and environment, the relevant principles, regulations and recommendations of the ASX will be discussed. According to the Principle 3: Act ethically and responsibly, the companies, which are listed with the ASX, need to respect the human rights of its employees. Moreover, the listed companies are directed to create a safe and non-discriminatory workplace for the employees (Asx.com.au 2016). In addition to this, as mentioned by Conway (2012) the ASX suggests the companies to not knowingly participate in any illegal or unethical activity. As mentioned by the association, Acting ethically and responsibly will enhance a listed entitys brand and reputation and assist in building long-term value for its investors (Asx.com.au 2016). Moreover, as mentioned by Anderson and Lama (2015) the association also suggests to act in the best interest of the society. ASXs Principle 3: Act ethically and responsibly largely suggests the companies to act in a manner so that both the interests of the employees and the society can be uphold. To maintain this recommendation the ASX suggests to describe the organizations operation processes for preventing these issues. The ASX hugely concentrates on creating a audit committee for reviewing all the regulatory issues. In addition to this, the ASX talks about acting honestly and with high standards of personal integrity for the directors. According to the association, it helps the companies to work ethically and responsibly. Here, the association suggests, comply with the laws and regulations that apply to the entity and its operations (Asx.com.au 2016). This helps the companies to rely to the governmental regulations of the countries they are operating it. Hence, it can be said that the association suggests the listed companies to work in a manner that provides the employees and other stakeholders security as well as sustainability. ASX concentrates on the risk management issues with its Principle 7: Recognize and manage risk. According to this principle, the listed companies need to have a committee or committees to oversee risk. As mentioned by Conway (2012) by maintain a committee the association tries to limit the risks and ensure sustainable impact on the environment and the society. The status of the company: As mentioned by WBCSD, the corporate social responsibility can be discussed as the continuing commitment by business to behave ethically and contribute to sustainable economic development while improving the quality of life of the work force and their families as well as of the local community and society (Wbcsd.org 2016). As opined by Raufflet et al. (2014) the companies have a huge range of responsibility towards its employees. The published standards of CSR in the Beijing declaration talk about the rights of the woman workers in the workplace. These rights were about the Human rights of women, Women and the environment and Women and health. These include the safeguards of women during her pregnancy. Moreover, the International Labour Organization (ILO) guidelines also support the same safeguards to the women workers (Mzembe et al. 2016). In addition, the ASX has also guidelines for its listed companies to maintain humane condition in the workplace for the employees. In the case of this particular organization, they have certain human rights policies declared. According to the company website, the organization follows the International Labour Organization (ILO) guidelines, the UN Universal Declaration of Human Rights and many other international legal boundaries. This can be identified as compliance to the ASX measure of ethical governance for the listed companies. With the listing down of the relevant regulations in the company constitution, the organization is maintaining the guidelines of providing safe and non-discriminating working environment to the workers. It can be identified as one of the major guidelines of ASX in for corporate responsibilities of the companies. In case of Paladin Energy Ltd, the board of directors is solely responsible to comply with the ASXs guideline. Apart from that, board of directors need to identify appropriate strategies in order to conduct sustainable business. The business process of the company directly harms the environment and therefore, the company should take suitable approach for mitigating environmental issues (Raufflet, Cruz and Bres 2014). When it comes to the internal environment, the board of directors should set efficient policies for employees health and safety. Organizational structure has huge impact on the corporate social responsibilities. Here, the company has adopted hierarchical organizational structure. In such organizational structure, the company should maintain equal opportunity and low discriminative practice. Therefore, the board of directors should implement policies in order to encourage equality within the organization. Apart from that, the board of directors need to comply with the ASX s guideline while decision-making process. The company would be able to conduct sustainable business with efficient environmental policies. Policy development of an organization depends on the organizational structure, functionality and its board of directors (Wilson 2015). However, in the year 2013, the ICIJ (The International Consortium of Investigative journalists) had reported At Paladin's second Africa-based mine in Namibia, unions criticized the company's safety record after allegations that three female miners miscarried due to radiation exposure (International Consortium of Investigative Journalists 2016). According to them, it is not a sporadic phenomenon in the Australia based mining companies in Africa (International Consortium of Investigative Journalists 2016). As mentioned by Conde and Kallis (2012) due to the lack of governmental vigilance in these countries, the organizations like Paladin Energy Ltd. find no difficulty in curbing its own human rights policies. However, the organization has denied any responsibility for this particular case (Kamlongera 2013). Moreover, with further investigation, the reporters of ICIJ find a significant breach of the health and safety requirements of the organization. On the other hand, as opined by Kemp et al. (2012) providing healthy work environment and welfare services to the employees can be identified as a corporate responsibility for the companies like Paladin Energy Ltd. it encompasses the ethical as well as the legal responsibilities of the company. According to the ASX guidelines, the company has maintained a Human Rights Policy for the employees in the organization. However, the ASX does not have any specific regulation regarding this, but the company has incorporated the global guidelines by following the recommendations of ASX. Thus, it can be noted that, in spite of having an ASX supported CSR guidelines; the company has failed to implement it in the real life operation. As mentioned previously, the ASX suggests to maintain a committee for risk management (Asx.com.au 2016). According to the company website, the company has a well-structured risk management policy. The policy has a clear mention of the Principle 4 of the Australian Securities Exchange Corporate Governance Principles and Recommendation, and according to this guidelines, the company has formulated audit committees for over viewing the day-to-day risks (Paladinenergy.com.au 2016). However, in the year of 2007, as mentioned by Edwards et al. (2014) the organization Paladin Africa was tangled in a legal case regarding its step of uranium exploration at the Kayelekera project in Karonga district. The case was filed by a local NGO, which claimed, that uranium mining would cause environmental degradation and pollution of local lakes and rivers, leading to groundwater contamination (Wilson 2015). Moreover, A claim was also been made that the organization needs to make an agreement with the local communities requiring the company to protect their environment and health. As mentioned by Mzembe and Downs (2014) at that time the Mawali Government did not have any legal boundary regarding the uranium mining. The company was trying to get the advantage of it and make a profitable business without making any commitment to the local authority. This outlook of the company was completely deviating from the ASX recommendation of not utilizing the position for any unethical adv antage. The company had an infamous reputation by deviating from the Principle 3 recommendation of acting responsibly towards the environment. The company now has a clear charter of community relation, environment and radiation policy. With their radiation policy, the company has tried to follow the recommendations of the principle. They have a clear charter of providing information and training to the employees radiation management. These were according to the ASX guidelines. However, in that very year the company complied with the specifications after the legal issues took place. The company has a clearly stated policy of respecting the attitudes and expectations of host communities, contributing to the growth and prosperity of host countries through community development and working safely, with due regard to employees welfare and the environment (Paladinenergy.com.au 2016). The company is trying to regain its name and the brand value by collaborating to the Malawi government. As opined by Littlewood (2014) the company has promised to share the governmental burden of community development in this locality. The ASX does not have any specific guidelines for these issues; however, the Principle 4 in recommendations can be maintained in this regard. The company has already maintained the guidelines, but they failed to utilize the policy maintained by their own. However, in the later period with the compliance of the Mawalis governments rule the company has tried to maintain the ASX suggestions of compulsory compliance with the governmental laws and upholding the aboriginal cultures. Conclusion: Hence, from the above discussion, it can be noticed that the company has a well-structured corporate social responsibility policies in its company constitution. However, in realty the company has failed to serve the guidelines and publically accused of being an irresponsible corporate organization. The company has failed to maintain the ASX suggested guidelines and lagged behind in the maintaining the welfare of the human resources and the brand name as suggested in the ASX guidelines. Hence, it can be said that by rigorously following the company constitution, which is, maintaining the ASX recommendations the organization can get the label of A Good Company among the customers and the stakeholders. To achieve this strata the company may follow the recommendations mentioned in the following paragraphs. Recommendations: Hence, it can be noted that the company has faced a number of legal issues during its operation in the national as well as the international field. Hence, it is important for them to review their human rights policies and corporate social responsibility. Hence, for the betterment of the scenario the organization can opt for the following recommendations: The organization needs to focus on its occupational health and safety policy. According to the company policy, the Managing Director/CEO is responsible to the Board of Directors for the compliance of the legal guidelines. However, it is not enough for achieving the highest level of CSR activities. In the branch offices, enough tools and techniques are needs to be arranged so that the employees mainly the miners can be able to register their problems to the organizations record. Moreover, a competent employee is needed to be appointed who will directly report to the CEO. For the review of the reported issues with the company policies those are oriented to the employees, the employees need to wait for the executives from the head office situated in Perth. However, the company is mainly operating in Africa. Hence, it is important for the company to make a review establishment in the operational stations. It will help the apex authority to keep a close eye on the ongoing operation of the company and ensure better employee management. The corporate social responsibility policy of the company needs to include some strategies, which will make the indigenous population connected to the company. As discussed before, the scandal in Africa and the authorities insensitive press comments has made the organization badly reputed in Africa. Hence, as opined by Schnug and Lottermoser (2013) it is important for them to blend to the community and make them feel safe for better operation. The company can opt for some charitable projects for uplifting the life style of the African aboriginal communities. It will help them to come closer to the communities and gain their faith. The company needs to follow the ASX guidelines by understanding its essences. The management needs to understand the compliance issues for the listed companies. ASX concentrates on uplifting the company share and the brand name. Hence, by following the ASX guidelines in real life operations the organization can obtain a better level of corporate eminence. References: Anderson, W. and Lama, T., 2015. Company characteristics and compliance with ASX corporate governance principles. Asx.com.au. 2016.Home - Australian Securities Exchange - ASX. [online] Available at: https://www.asx.com.au/ [Accessed 6 Sep. 2016]. Conde, M. and Kallis, G., 2012. 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