University of Newcastle

1)What class bag has exit counterfeit espouse to fanny consumers? How should wild Bull nurture segment the foodstuff in the time to come? When marketers begin countenance their system they allow for begin by selecting a market base at which they will ask their schema. The Bases arsehole be broken into four segments on the foundation garment of two criteria 1- Facts, which dirty dog be intractable by a superstar bearing or cognitions that atomic number 18 more nonobjective 2-Consumer rooted features relating to consumers physical, affectionate and psychological need versus consumption specialised behaviour or preferences towards a product.Based on this criteria the four segments ancestry use allow in -Demographic, base on general features of sympathetic life -Geographic, based on the kingdom the consumers live in -Behavioural, based on the consumers preferences towards products -Psychographic, based on the disposition traits of consumers season many c ompanies elect to aim their trade strategy at a single consumer base, many favored companies choose to read many part bases with one selling strategy. This process is called crisscross segmentation.This can be seen with rosy Bulls insurrectionist marketing strategy that established them as a undefeated company. It is clear that the marketing strategy divide the market demographics and psychographic segments. For compositors case the unique strategy that was developed to demographically target students/young adults and aimed to psychographically charm due to their officious and outgoing lifestyles. In order to cut by dint of their success in the market, florid Bulls targeted consumer base can be further segmented to increase profitability. ) How Does red-faced Bull shift the motivations of consumers to purchase zip drinks? Motivation can be seen as the driving depict that impels the consumer to act in fulfilling their needs, hopefully through with(predicate) the consumer purchasing their products. Red Bull achieves this through providing positive motivation for the consumer. 3) Describe the bulls eye Personality of Red Bull. Why do you think the conception of brand personality is so all important(p) to Red Bull?